The DIEM Cycle is our analytical framework for customized research. First, we DEFINE a
clear research mandate, scope of study, and areas of exclusion. Secondly, we IDENTIFY,
the key drivers and inhibitors to the variables and factors that may influence and change
our views. Thirdly, we EVALUATE, the intensity, scale, and rate of change through
qualitative and quantitative analytical tools. Lastly, we MONITOR changes, review our
assumptions, consolidate and summarize data and conclusions for presentation.