What is investor relations? Investor Relations(IR) refers to the relationship between listed companies and investors. Listed company’s investor relations department is mainly responsible for communication with the capital markets, including launch investor conference and release significant information, collect shareholders opinion and reply comments, capital market and shareholder structure analysis, compile various types of corporate financial reporting and operation reports. Investor relations consulting work to uphold the financial adviser for financial analysis, securities laws, event planning and other professional to help enterprise customers to improve investor relations, aims to promote effective two-way communication between corporate and investors, and thus enhance enterprises value in the capital markets.
Independent professional investment advisers is still an emerging industry in Taiwan, with more emphasis on the relationship between listed companies and capital market operations, investor relations consulting service possess a high degree of marketability.In view of this, Markis Capital Ltd hope to use our professional experience to provide investor relations Know-how services to listed companies. Markis Capital Ltd is founded by Teddy Tsai, who is a senior research analyst with substantial capital markets experience. He previously worked at market leading firms such as Merrill Lynch, Morgan Stanley, CLSA and others, understand the demand between listed company and investor, can integrate professional resources to provide highly customized and specialized investor relations consulting services, create a greater value for the enterprise in capital markets.
What is the field and knowledge related to investor relations consulting services?
Investor relations consulting contains four expertise area:
- Finance: industry and securities analysis, investment banking and related financial services such as IPO restructuring.
- Capital Markets: All kinds of fund managers picking analysis, analysis of the shareholder structure and chips.
- Marketing communication: contact with investors and media, investor conference planning and important documents compiled Integration.
- Securities Regulation: Accounting practices, securities trading practices and regulations.
What is the different between investor relations and public relations?
Investor Relations focus on spreading those professional areas such as finance and investment, mainly clients are major shareholders or other investment institutions, content focus on highly specialized and individualized integration of financial investment information and public. Related activities including investor conference, and shareholder conference. Public Relations focus on the overall image of business outside of the financial and investment fields, in charge of the image, brand promotion and marketing. Related activities include press conference and other public marketing activities. Detailed comparison is as follows:
What is the core ability of investor relations consulting services?
Investor relations consulting services requires a high degree of integration and the ability to execute a long-term business relationship between capital markets, our investor relations consulting team has five core capabilities as follows:
- Mature financial analysis, accounting and securities laws practical experience
- Familiar with the operation and the current situation of the capital market
- Macro strategic thinking ability
- Business marketing and management knowledge
- Advanced Writing and compiling skills
How to measure the performance of investor relations consulting services?
In order to let enterprise customers more easily measure the performance of investor relations consulting services, Markis Capital Ltd claims to review the following:
- Finance area: Observe the change in the relevant financial ratios of other competitors such as price-earnings ratio, etc.
- Stock market: Observe trading volume, price and changes in shareholder’s chips, etc.
- Others: Observe analyst’s movement, the willingness of investors to seek business information or other questionnaires.